Dubset has reached an agreement with Apple Music to distribute mixes and remixes through their platform.
Dubset is a digital distributor that delivers content to digital music services. But unlike other digital distributors, Dubset will use a proprietary technology called MixBank to analyze a remix or long-form DJ mix file, identify recordings inside the file, and properly pay both record labels and music publishers.
So this means that DJs will not only see their mixes and remixes distributed to a much wider audience through streaming services, they will also be paid for them!
A bit more detail on how this actually works, from Billboard:
“But licensing remixes and DJ mixes, both based on original recordings, is incredibly complex. A single mix could have upward of 600 different rights holders. According to CEO Stephen White, a typical mix has 25 to 30 songs that require payments to 25 to 30 record labels and anywhere from two to ten publishers for each track. The licensing has been done in-house at Dubset. Thus far the company has agreements with over 14,000 labels and publishers.
MixBank matches the recordings used in the remix or DJ mix against a database of three-second audio snippets from Gracenote, where White was CEO prior to joining Dubset. He says fingerprinting is a “brute force” tool that can provide MixBank with up to 100 possible matches for each three-second match. The more difficult final step is performed by MixScan, proprietary piece of software that pulls apart the mixes and figures out what’s inside. MixScan identifies the recording and its stop and start point in each mix, then finds the corresponding rights holders in a dataset together through multiple partnerships and direct feeds.
Any file submitted to Dubset is required to jump through a number of hoops before it is distributed to a digital service. Once an uploaded mix is analyzed, a process White says takes about 15 minutes for a 60-minute file, MixBank checks the recordings, as well as its underlying composition, against the controls and restrictions set by rights holders. For example, rights holders can blacklist an artist, album, or track. They can create a rule to limit the length of a song used in a remix or mix. Rights holders can prevent an artist from being associated with certain other artists and they can control which territories will and will not get the content. Then there’s an optional review process at the end so a rights holder can give a final approval for the file before it is distributed.”
So “clearing” your mix will not be an easy process and there are many chances something gets flagged that will result in rejection of your mix or remix. But in the end, it remains an incredible opportunity for DJs to get a huge amount of exposure and earn some money from their efforts.
Finally, what does this mean for the likes of Mixcloud and Soundcloud? Mixcloud is probably pretty safe as their model is quite simple. Upload your mix and it will be available for streaming. The exposure you can get is pretty limited if you are not a big name DJ with a huge following, but at least your mix will be up and will stay up. Soundcloud, on the other hand, might be in more trouble than it already is. Their reputation of taking down DJ mixes and remixes due to copyright issues and claims will definitely push DJs to Dubset, and that might be the final nail in their already well nailed-up coffin…
What are your thoughts on streaming mixes through Apple Music? Comment below!