The bad news surrounding Soundcloud doesn’t stop. In the last few days a loss of USD 52 million was reported, which could bring the service on the brink of bankruptcy as soon as the following months.
There are rumours floating around that Google is interested in acquiring Soundcloud for half the asking price (USD 500 million instead of 1 billion), but these are only rumours for now and after the failed acquisition by Spotify the chances the transaction will take place this time are.. slim.
Finally, it’s unclear how the new subscription service launched in 2016 is doing and how it will affect revenue. Read more here over at DJmag.
Technics SL-1200 not for Djs
In a controversial piece published in the New York Times, Technics creative director Hiro Morishita made the following statement:
“Our concept is analog records for hi-fi listening,” said Hiro Morishita, a creative director at Technics. “D.J.s are fine, too, but as a marketing target it’s problematic. We don’t want to sell the 1200 as the best tool for D.J.ing. The 1200 is the 1200.”
And obviously, DJ’s took offense. The DJ community has been supporting and using the SL-1200 for decades, and now being considered a “problematic marketing target” hurts. The problem? Money. Market to DJ’s means marketing to a crowd that is not necessarily the most wealthy. Marketing to rich audiophiles with piles of cash to spend is much more interesting, and that is what Panasonic is doing. Read the full piece here.
Djing a yoga class
interesting article over at Djtechtools. It seems that it is becoming increasingly popular to hire a DJ for yoga classes. Since I don’t do yoga I wouldn’t know, but it does make sense since Yoga needs some sort of music and having a DJ play live to the mood of the group beats an iTunes playlist. Check out the full piece here.