Beatport has just announced the acquisition of streaming service Pulselocker. As you might remember, Pulselocker ceased to exist in 2017 and disappeared from one day to another leaving its users wondering what was going on.
Beatport now will take the technology, that was working in Serato DJ, Rekordbox DJ, and Virtual DJ, and use it to support their own soon to be launched streaming service.
Currently, there is a short statement at the Beatport site, directed at former Pulselocker users:
Beatport’s acquisition of Pulselocker’s core technology affirms our dedication to moving our platform into the next generation and servicing the DJ community in new and innovative ways.
Our implementation of Pulselocker’s technology will take some time, but we promise to update you as soon as it’s ready for the light of day.
If you are a former Pulselocker customer or technology partner: Welcome to the Beatport family!
While we cannot share concrete details on our plans for implementation we are happy to speak with anyone who has any questions, comments, concerns, or suggestions.
For any Pulselocker related inquiries, please contact firstname.lastname@example.org.
Music downloads on the internet are on a steep decline in favor of streaming, but DJ’s are a demographic that still download music since streaming tracks is not an option when you are playing live in front of an audience in places that often don’t have a good internet connection.
According to Billboard, Beatport has seen a growth in music downloads in recent years, so pairing that up with technology that allows DJ’s to access millions of tracks at a fraction of the cost of purchasing them individually and still have the option to play them offline seems like a good business model.
But why would Beatport be successful were Puleslocker failed to make their business model work? Probably because Beatport has an established user base of customers that they can convert to the new service, and because Pulselocker did the dirty work of going through the difficult integration work with DJ software manufacturers.
What do you think of this acquisition? Would you consider to try it out? Comment below!