The SFX Entertainment bankruptcy raised my questions on how it would affect Beatport. We learned that the service would be auctioned. Guess what, the auction was suspended. Was it because the plans changed, or worse, because not enough potential buyers expressed interested, we don’t know.
What is going on?
Yesterday word came out that Beatport will be shutting down a series of services. The services being killed are Beatport News, Video live streaming platform,the Events section of the website and last but not least the Streaming service as of May 13, 2016.
To bad for those who rely on them (my guess not many) but all the better for DJs if this means that Beatport will focus on their core business: selling music to DJs.
And it seems they will. Check out the statement straight from their blog:
When Beatport was acquired three years ago, part of the vision was to create a broad digital platform for DJs to engage fans of electronic music wherever they may be. The original Beatport Store and the Beatport brand became the foundation for this vision, upon which we added a streaming music service, mobile app, a video livestreaming platform, and a relaunched news and media property.
We have learned through this process however, that in our effort to be so many different things, we lost focus on bringing the best possible service and capabilities to our most loyal customers: the DJ community. As such, we have determined to invest in what is most important to our business and our customers, rather than adding yet another choice to a sea of streaming services.
This means we will be shutting down the Streaming service and mobile app, Beatport News, the Video livestreaming platform, and the Events section effective May 13, 2016. Additionally, while we plan to continue considering offers for Beatport, the previously detailed auction process will be suspended for now. We’d like to give our heartfelt thanks to all of the loyal listeners, readers, and viewers who have come to enjoy these services over the past year, as well as all the labels, artists, and promoters who have participated in them.
Going forward, we will refocus our attention and resources on our flagship business, the Beatport Store. We’ve already made noticeable improvements in site performance, with our most-used features (track, release, artist, and genre pages) running up to 51% faster.
For over 12 years, the Beatport Store has served DJs and the electronic music community. As a new generation of artists, performers, and sounds develop and grow, inspired by the leaders of today and the past, the Beatport Store will continue to be there to support the music and inspire the community.
So that doesn’t sound to bad does it? Beatport will remain Beatport, and services that almost nobody uses anyway will be stopped in favour of their core business.
Will it be enough to keep Beatport going for another 12 years? Only time will tell.