Speaking to What Hi-Fi, Technics CTO Tetsuya Itani explained that the SL-1200G carries a heavy price tag mainly because the manufacturing costs are very high.

The new SL-1200 has been attracting quite a bit of attention since it was announced at CES back in January. It made many DJs dream out loud, until the price was known. At $4000, not many amongst us will be able to afford one, much less two. How can such a high price tag then be justified?

Mr. Itani explained to What Hi-Fi that the new SL-1200 requires a brand new manufacturing process, as the deck is a complete new redesign.

“Because the original 1210 turntables were manufactured for so many years, the manufacturing process had got to a very low-cost. Now we need to invest in all the tools again, and the price now is much higher than the 1970s.”

The reason this investment is necessary is simple: over the years, all the original machinery and tools used to manufacture the original SL-1200 were badly damaged or destroyed, and therefore Technics had no choice but to start working from scratch.

Which, turns out, was not a bad thing, considering the result.

“We began to study just a few months prior to IFA, maybe summer 2014, for the new SL-1200. We learned that it was impossible [to make the same deck], as almost all the tools for manufacturing were gone or heavily damaged – only one “die” remained, and that was for the dust cover.”

“All the documents were kept, all the drafts… but it was not the Technics way. If we have a chance to start from scratch, we should. With new technology, new theory – that is this guy [the SL-1200G]. So it’s a new model from scratch.”

“Everything is new… except for the dust cover. The weight of the platter is nearly 3 times the old ‘1200, and we also have a new motor, which is a very important point of the new model. The feet too. It’s heavy, the old 1200 was more plastic.”

So there you have it, now you know why you are putting down 4K for a turntable.

On a final note, Mr. Itani hinted at the possiblity of a cheaper model in the future, so, fingers crossed!

You can read the full article over here.